How do you target people looking online for your product or service at PRECISELY the time they are searching?

Simple - Google AdWords or Pay Per Click Advertising.

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Google AdWords was launched in 2000, but became the Cost Per Click model in 2002. Put simply, Google AdWords allows you to show your “advert” to people searching for a particular service or product by bidding on “keywords” that these people might use - for example, you might bid on the word “dog kennel” if you owned a pet shop.

However, since 2002 Google AdWords has evolved and now allows you to show mobile Google AdWords, include your telephone number and “pay per call”, remarket your AdWords to people who have expressed an interest in your product (reinforcing your message or brand) or develop image AdWords that showcase your products.

Here at Laser Red, we pride ourselves on offering innovative ways of making your website work harder for you and to help you stand out from your competitors. Video is an exciting, engaging and creative way of promoting your company, product or service and communicating the benefits to your customers.

We are extremely pleased to now offer professional video production to compliment all our other services. Every stage of the production process can be catered for, from scripting, idea creation, location recce, to filming, editing, video encoding and DVD authoring. We can also source professional voice over artists, presenters, music and studio hire.

Do you want to keep them on your website longer, helping generate potential leads? Do you want to engage, inform and showcase your products, venues and services?

If you said ‘yes’ to any of the questions, then having a website video is the answer.

Video provides your online visitors with quick, attractive and highly informative marketing about your venues, products and services whenever they want it, anywhere in the world. Video can increase the average browsing time of online visitors and result in increased bookings, enquiries and online purchases.

This means they usually put a particular keyword or key phrase into a search engine (e.g. Google), which lists (in order), the websites it feels give the user the best chance of finding the information, product or service they are looking for. So how do you get your own website found for something other than your company name?

The “naturally” listed websites (i.e. the one’s that are not paying for Google AdWords) have been placed there by Google’s algorithm.

So how do you get your website listed in one of these natural search listings? The answer is S.E.O.